One thing I love about Starbucks? The special seasonal coffee drinks.
One thing I hate about Starbucks? The special seasonal coffee drinks!
Take the Pumpkin Spice Latte, which is available right now. Undoubtedly in the top tier of Starbucks drinks. So, if I walk in to a Starbucks on an Autumn-like day in March and ask for a Pumpkin Spice Latte, they look at me like I’m crazy! And I’m not talking about some airport kiosk in Nashville, right here in New Jersey!
Look, far be it for me to tell Starbucks how to do things. Lord (and my accountant) knows, they’ve done alright. But, if the customer wants it, why not give it to him? Isn’t the first rule of the service industry, ‘the customer is always right?’
How about a test run, guys? Pumpkin Spice Latte for one week in March. If it sells, we keep it.